Rachel Hinman is a designer/researcher/strategist and a recognized thought leader in the mobile user experience field. With over a decade of design industry experience, she is a strong believer in approaching mobile design and strategy from an empathic, human-centered perspective.

Rachel's passion for people, design, and the belief that people can use technology to improve their lives has been the driving force of her career for the last ten years. Her passions and interests lie in the convergence space: creating experiences beyond the desktop.

Prior to joining Adaptive Path, Rachel worked within Yahoo!'s mobile group, employing user-centered methods to inform the design and strategy of Yahoo!'s mobile products. Much of her work-to-date has focused on improving the experience of accessing internet content on a mobile device.

Rachel's innate sensitivity to people and culture have proven powerful skills in the field, enabling her to successfully lead research studies on mobile phone usage in the US, Europe, Asia and Africa.

She writes and speaks frequently on the topic of mobile research and design. Rachel is the creative force behind the 90 Mobiles in 90 Days Project and her perspectives on mobile user experience has been featured in Interactions Magazine, BusinessWeek, Wired, Wireless Informatics Magazine, and the Adaptive Path blog.

Rachel received a Masters Degree in Design Planning from the Institute of Design in Chicago. Her clients and previous employers have included IDEO, Microsoft, Yahoo! Mobile, Nokia, and Kaiser Permanente.

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